Affinity for Value-added benefits. 

Affinity marketing traces its origins back to the 1990s when credit card companies partnered with charities to provide a charity branded credit card to consumers.  The charity benefits from increased brand loyalty and awareness, as well as increased revenue typically through a commissions.  The credit card company benefits from increased revenue and through more, and stronger, customer relationships.

Affinity marketing has now evolved greatly, and has been extended to a wide range of different affinity marketing programs (see sidebar to the right for examples).  Global Affinity Marketing assists charitable and non-profit organizations to provide enhanced value to their members while generating additional sources of funding. 

Everyone benefits from Global Affinity Marketing Programs.

Contact us today to learn how Global Affinity Marketing Programs, and participation in our provider and affiliate programs can deliver value to you!

Global Affinity is a division of TechNexxus, a leading provider of IT outsourcing services, business process outsourcing services, affinity marketing programs, eDiscovery, information management, supply chain optimization and storage resource management.